Understand some SEO cases to be applied in your routine with Tess!
1. Advanced Competitive Analysis of SEO and Content StrategyThe objective is to analyze pages that are in the first position and return the main positive and negative points present in it, analyzing the search intent of the main keyword and comparing the information with a second URL that the user aims to improve its ranking. The expected output is a strategic outline considering the ideal analysis of the SERP. This outline serves for content optimizations if the user points out a URL to be optimized, or for content production if the user does not point out any other URL.
Link to the template
2. Strategic SEO Audit Analysis and Action Prioritization
The goal is to read a presentation/audit/SEO report, analyze all the data and outputs, and define a strategic plan for SEO actions based on order of priority, relevance, ease of execution, etc. The expected output is a well-organized table of actions ordered by priority, impact, effort, implementation time, and justification for execution, in addition to quick wins to be executed quickly for faster returns on some indicators.
Link to the template
3. Strategic SEO Content Production Calendar
The objective is to create a monthly content calendar based on the mapping of the site, competitors, and direction of specific keywords or themes. The expected output directs the themes along with a priority outline, in addition to directing.
Link to the template
4. SEO Content Strategy Focused on Long Tail Keywords
The objective is to bring ideas for long-tail keywords based on a head tail keyword, to assist in building content clusters. The output is generated from the analysis of the site, competitors, niche, etc. The output provides ideas for long-tail themes along with a summary outline, as well as evergreen themes, seasonal themes, and other long-tail keywords to explore.
Link to the template.