The question in our content today should impact you right away:
How can you ensure that your company's identity is consistently conveyed in every interaction, especially with today's high demand?
This question is often raised by everyone from the CEO to the CMO of companies, as well as other teams like sales and customer success, who rely on the company's good image to perform their services.
Volume or Quality?
Why not both?
It was by asking this question that we created some of our functions in Tess. Not for volume, but to go beyond mere content creation. You can create your own AIs that, above all, reinforce your brand image in every detail.
Thinking from the Employee Level
By following our content, you already know that both you and your colleagues can create impeccable reports, impactful presentations, and personalized emails with just a few clicks. Through templates, you define exactly what the AI will do for you. However, the question raised today is:
How can you maintain your brand's tone of voice, visual style, and key elements, ensuring that each piece of content created is a true reflection of your identity?
The first step is to clearly define the purpose of your template. What is the goal of that template? To generate a financial report for a client in your tone? To create an engaging post for your social media? Determine what you expect and then guide the AI at each step of the process, like a conductor leading your orchestra.
The second step is to detail the variables precisely. Remember: the more precise your inputs, the more aligned the result will be with your expectations. To ensure that each piece of content is unique and relevant, use variables and fields that allow the AI to automatically personalize the communication.
We suggest inserting the client's name, the date of the last purchase, or any other relevant and personalized data that can make your communication exactly as you want, even including a database that allows for a simple understanding of each of these pieces of information on a macro level. One example we like to bring up is the case of analyzing NPS surveys, where this template allows for understanding the conducted NPS survey and the overview of customer perceptions.
However, we are still considering only the external view, right? We need to get to the most important part:
Clarifying and Defining the Soul of Your Brand
Thus, the next step is to define the language and style that best represent it. Whether formal, informal, technical, or irreverent, the AI needs to understand your identity.
As we are confident that the pillars of your brand are firmly established, it’s time to refine them like a craftsman.
For this, we have 4 tips:
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Context is King: Present the context of your company, target audience, and objectives to the AI. Provide as much relevant information as possible so that it understands your vision and that of your company. Note that you can also insert your Brand Guide into each template, ensuring that your business rules will be broadly followed!
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Concrete Examples Inspire: Provide examples of content that you consider ideal, illustrating the result you are seeking. The AI will learn from your examples and use them as a reference when creating. If you have references for images, texts, or ready-made articles, be sure to bring this context to Tess! It will greatly contribute to the success of your template.
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A/B Testing: Finally, create different versions of the same template with small changes and analyze which one generates better results. Testing is one of the best practices for keeping your communication guide clear and ensuring which version your audience will respond to better!
Conclusion
Optimization is an ongoing journey. Closely monitor the results of your templates, gather feedback from your team, and adapt your strategies according to the new functionalities of Tess AI. Artificial intelligence is constantly evolving, and so are you. Combine your expertise with the power of Tess AI and get ready to build a cohesive, memorable brand capable of generating extraordinary results!